Branding & Design Projects
Cohen & Sinowski, P.C. | Strategic Brand Elevation for a Personal Injury Powerhouse
As Director of Marketing for Cohen & Sinowski, I led a comprehensive rebranding initiative aimed at modernizing the firm’s identity while reinforcing trust, credibility, and client accessibility. My contributions included the development of a cohesive visual identity system, a refreshed website strategy, impactful billboard and out-of-home advertising designs, branded collateral, and a suite of internal and external communication assets. Each design decision was rooted in data-driven insights and legal marketing best practices—positioning the firm as both approachable and authoritative in a highly competitive market.
Elite Pour La Vie Style Guide Development
Crafting a brand’s visual identity requires more than just an eye for design; it calls for a deep understanding of the client’s unique vision and audience. With Elite Pour La Vie, I approached their style guide with a focus on luxurious refinement, articulating a cohesive brand image that resonates with elegance and exclusivity. This comprehensive style guide became the foundation for the brand’s visual language, aligning colors, typography, and imagery to reflect Elite Pour La Vie’s high-end positioning. From concept to execution, this guide empowers consistency across all touchpoints, enhancing brand recognition and consumer trust.
Branding and Web Design for Physicians Aesthetics:
In collaboration with Physicians Aesthetics, I undertook a comprehensive branding and web design project aimed at elevating their online presence and reinforcing their identity in the competitive aesthetics market. By focusing on the brand's mission to provide exceptional patient care and transformative aesthetic solutions, I developed a cohesive visual identity that resonates with their target audience.
The new website design integrates user-friendly navigation with striking visuals, showcasing their services and expertise while enhancing the overall user experience. This project not only reflects the brand's professionalism and commitment to excellence but also serves as a powerful platform for engaging with current and prospective clients.
Brand Refresh for Specks Pets Beverly Hills
For Specks Pets Beverly Hills, a luxury pet boutique, I created a sophisticated new logo that embodies the brand’s exclusive and upscale appeal. The logo captures the elegance and charm of the Beverly Hills pet community while remaining modern and approachable. This redesign enhances brand recognition and aligns with Specks Pets’ mission to provide high-quality products and services for discerning pet owners.
Empowering Women in Business: International Women’s Day 2020 Luncheon & Summit
For the Women’s Chamber of Commerce’s 2020 International Women’s Day Luncheon & Summit, I combined my creative, speaking, and event management skills to make a memorable impact. I designed visually engaging brochures that aligned with the event’s mission, capturing key details and celebrating women’s achievements. Additionally, as the event’s opening speaker, I set an inspiring tone with the Welcome speech, acknowledgements, and awards presentations, enhancing the overall experience for guests and reinforcing the Chamber’s commitment to advancing women in business.